Facebook updates 2018 – You’re trapped

Have  you heard about Facebook updates ?!

If you’ve a business or a marketer, so you are trapped !

Facebook has many important updates that will impact any business that rely on marketing strategy on Facebook marketing.

In the start of this year 2018, Mark Zuckerburg had published a post on his personal account that they built Facebook to keep people connected and bring them closer.

The first update that Mark Zuckerburg do, is NewsFeed

NewsFeed will be for family and friends not for branding your business for other, that will reflect on the engagement on your Facebook page.

As there are three types of posts that will appear on NewsFeed :

• Posts from family and friends “will be the main posts that appear on NewsFeed”
• Pages posts “business”
• Ads posts “the revenue for FB”

So, do you think FB will decrease their revenue from paid ads to show your business ?

And also there’ll be news on the NewsFeed especially local news to make users find something to talk about

There’s more, one of most important updates is fighting the Fake News that appeared, Mark Zuckerburg confirmed that his main goal is stopping the Fake News, and he’ll ask help from experts to make new strategies that achieve his goal

After all these updates, How can I brand for my business ?

There are many ways other than Facebook, you can use email marketing to target your audience, or use many other channels “except Google+”, also your marketing strategy will work on paid ads on FB to reach to your audience, as the organic reach is less than 20% of your fans

For Facebook posts :

1. Share valuable content to make people want to follow your page.
2. Video content : as videos have about 70% of the engagement.
3. Paid ads.

The announcement of the new updates :