- March 12, 2017
- Posted by: admin
- Category: Marketing
Whether you are a start up or in business from some time you have to brand yourself from time to time to gain new customers & retain your own customers. An effective brand strategy can increase your sales and improves your position among your competitors. But before we go further what exactly is branding? branding simply refers to how you present your products or services to your customers? what they expect to benefit from your product or service? what is your products’ or services’ unique characteristics? the answers of these questions integrates to create your brand.
1. Brand Identity:
Refers to creating a separate & unique features for your business logo, papers, website, packaging, colors & promotional materials which distinguishes you from your competitors in the customer’s mind. A successful branding strategy depends on the careful analysis of the target market in the first place. Identifying your target customers, defining their attitudes, habits & other demographic characteristics is important in structuring your brand strategy.
2. Brand positioning:
Refers to the strategy you will use to communicate your brand to your audience including how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. It extends to include every point your business have direct or indirect contact with your customers.
3. Customers’ Feedback:
Listen to your customers and know what are the barriers they found in your products or services?. It could be helpful to make a periodical analysis for your social media efforts in order to improve your brand strategy, you can use “social analytic” software tools .It will help you steer your brand in the right direction and keep it relevant as you move into the future.