- March 7, 2021
- Posted by: sme
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- In light of Saudi Arabia’s vision of sustainable development and national transformation, the national transformation program aims to achieve excellence in government performance, enhance economic potential, and improve the standard of living services by accelerating the pace of implementation of basic and digital infrastructure projects.
- SME Consulting has studied and analyzed the software and information technology market in Saudi Arabia to find investment opportunities in the software market and analyze barriers.
- It also worked out a marketing plan to identify the application of information technology and its delivery to the target group.
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Market Study:
- Identification of companies working in the field of teacher systems
- Study and analysis of marketing channels for operating companies
- Study and analysis of marketing services for operating companies
- Study and analysis of potential clients
- Studying laws affecting business
- Study of market conditions
- Transfer opportunities and challenges to the market
- Identify providers of software support services.
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Marketing Plan:
- Identify the services the market needs.
- Identify target customers.
- Identify marketing strategies.
- Planning marketing activities.
- Planning influential marketing channels.
- Identify requirements for IT applications.