Digital Marketing Market In Egypt

Digital marketing industry in the last years has evolved at an intense rate. The rising number of consumers being pulled towards digital channels is significantly driving the growth of the global digital marketing market. In Jan 2021, the number of mobile connections in Egypt was equivalent to 92.7%  of the total population. As people are consuming digital content on a daily basis, marketers have the opportunity to reach a larger audience in a shorter time period.

Covid 19 Effect

In 2020, due to the Covid-19 pandemic, many businesses have been forced to be directed to go online & digitize their marketing activities. Many companies have admitted the advantages and witnessed the benefits of going fully digital. And  some of them are even considering this radical shift to be a permanent one or at least until the storm passes.

Social Media channels that were previously discounted as something integral in digital marketing are transforming into e-commerce channels. More and more e-commerce sites are pushed towards social media advertising due to increased social media users. According to We Are Social annual report “there were 49.00 million social media users in Egypt in January 2021, which is equivalent to 47.4% of the total population in January 2021, and which was increased by 7.0 million (+17%) between 2020 and 2021”.

Digital marketing services became necessary for businesses to stand out from the competition. It provides a chance for businesses to drive the desired marketing results and substantial return on investment “ROI” in shorter periods. This is done by executing a customized detailed digital marketing strategy to create a professional optimized rewarding presence on suitable digital marketing platforms.

As the number of companies that are heading to digital marketing is growing. This will mean it will continue to grow. And the need for its services is creating a huge opportunity for marketing agencies in Egypt If it is used optimally.

SME Consulting work alongside clients to discover opportunities. Find out and overcome critical challenges, and deliver sustainable growth.  If you want to know more details about its market in Egypt Contact Us now and take the next step towards your business.

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