Email marketing campaigns are one of the powerful tools that give any startup the opportunity to make effective marketing to the business  

So what is email marketing?

email marketing campaign is set of emails sent from a business email to one or more customers / subscribers or prospects.

The main goals of an email marketing campaign are:

• Encourage the recipients to take action and engage to your business.
• Building your community and having an audience.
• Generate leads for marketing and sales.
• Increase the traffic on your website.

What does statistics say about emails ? did they die out because of texting and so ?

One of the big advantages of email marketing is that people still use email widely, about 90% of people check their mails daily.

As per the statistics published for US alone, more than 85% of adults use their emails

and 78% of teenagers use their email

How to create an email marketing campaign ?

• Choose and understand your target audience :

The first thing that you need is knowing and understanding your target audience to introduce your business to them in the way they love, who they’re, what their interests, … etc

It’s easy to know your target audience using insights :

• Google analytics to show you your target audience from the traffic on the website
• Facebook insights to give you report about people on your Facebook page

 

• What’s your value proposition ?! :

What people want ?! what’s the value that your business give them ? and what’s the value they have when they opened your mail ?

You need to add a value like to encourage people to take the action that you want :

• Free template to download
• Newsletter
• Etc

Be clear what you want from the user to do

 

• Pick up the right tool :

There are many email marketing tools that can help to make your email marketing campaign

Some of these tools are free and other tools you’ll need to pay for it, you just need to determine your needs and numbers of contacts that you’ll send to and then choose the tool that will work for you

These a simple comparison between most popular email marketing tools and their pricing plan :

 

• The content :

Start to prepare your content and email design that will suit your business and your target audience

Also you need to have a clear message, just focus on it by using simple design to not confusing your target audience

Check these email marketing campaigns examples from Hupspot and how they design their email : 16 of best email marketing campaign examples

 

• Track your email marketing campaign :

The metrics you need to monitor include email deliverability, open rate, click-through rate, conversion rate, unsubscribe rate, etc. Keep tracking your email performance and make necessary tweaks in your campaign according to the metrics

email marketing campaign process :