- October 24, 2018
- Posted by: Omar
- Categories: Business plans, Finance & accounting, Marketing
“The heart of your business success lies in its marketing”
If you’re an entrepreneur who have a great idea, Did you think how you’ll show your idea to the world ?, Who will care about your idea or your business ?
That’s the role of Marketing, But what is it?,
“Is marketing how i’ll sell your products / services ?” the answer NO and YES
Let’s define it from 2 different perspectives :
- Dictionary :
“Marketing is the action or business of promoting and selling products or services, including market research and advertising”
- marketer definition (From Hupspot) :
“It is the process of getting consumers interested in your company’s product or service. This happens through market research, analysis, and a solid understanding of your ideal consumer’s wants and needs. marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising”
So, you need to understand your audience and give them what they need not what they love, so it’s important to make your marketing goals are your business goals
The main components :
- product development,
- market research,
- product distribution,
- sales strategy “So Sales + Marketing = Growth your business”,
- public relations,
- and customer support
The main goal of any Market strategy is creating a good awareness with your audience and gives the power to your business in the market, also make your business enable to success in the competitive market
If you’re a marketer, it’s the most implemented the right tactics “according to B2B market agency report” are : Email Marketing, social media and Tradeshows & Events
Just make a good Marketing strategy that show your idea, choose your target audience and then pick up the tactics
Read also : Top Egyptian Incubators (Can help you finance your business)
